01
Research & positioning
Business objectives, audience, category and cultural context. We agree what the brand is for before anything is drawn.
Strategy, then
system, then craft.
Four services that fit together. Most brands need more than one of them, and they work best in sequence — but each can be taken on its own where that is what a project requires.
01
Brand strategy & positioning
Deciding what a brand stands for, who it is for, and what makes it worth choosing.
We define positioning, core values, brand personality and tone of communication, so that every design decision that follows has a reason behind it. This is where a new brand is built from nothing, and where an existing brand is repositioned or brought up to date.
Placeholder image — Service 1 — strategy. Replace with a real research/workshop photograph (4:5 portrait).
02
Brand & visual identity
A complete, recognisable visual system — not a logo on its own.
Logotype, typography, colour, graphic language, layout principles, photographic direction and the guidelines that hold them together. We build systems that stay coherent whether they are applied by us, by an in-house team, or by a printer three years from now.
Placeholder image — Service 2 — identity. Replace with a real identity system or guidelines spread (4:5 portrait).
03
Communication & graphic design
The day-to-day design that keeps a brand alive after launch.
Packaging, print, promotional material, social media content, campaign visuals, presentations and websites. Available as a single project or as ongoing design support on a retainer, so the brand stays consistent as it grows.
Placeholder image — Service 3 — communication. Replace with real printed collateral or packaging (4:5 portrait).
04
Cross-market brand creative
For brands moving between the UK and China — in either direction.
Visual language, cultural context, consumer perception and brand expression are not the same in London and in Shanghai. We provide cross-cultural brand strategy, localisation and creative direction for Asian brands entering the UK and international markets, and for UK brands building a relationship with Asian audiences.
Placeholder image — Service 4 — cross-market. Replace with a real cross-market project image (4:5 portrait).
05
How a project runs.
A typical identity project runs across these five stages. Timelines depend on scope; we agree them, and the deliverables at each stage, before we start.
02
Concept & direction
Two or three distinct creative territories, each with a rationale. We choose a direction together.
03
Identity system
The chosen direction developed into a full system: logotype, type, colour, graphic language, layout.
04
Application
The system proved on real things — packaging, print, digital, environment — and refined where it needs to be.
05
Guidelines & handover
Artwork files, usage guidelines and a handover session, so the brand holds together without us in the room.
Have something in mind?
Tell us about the business, the market you are in, and roughly when you need to launch. We will come back with an honest view of the scope.